Home

I am a Swedish-Turkish scholar specializing in human-robot interaction, service robots, and the impact of AI on consumer behavior, within the wider digital transformation of markets, organizations, and society. I hold a tenured position as Docent (Reader/Associate Professor) of Business Administration at Linnaeus University, Sweden, and serve as Network Professor at Sabancı Business School, Turkey. I hold full professor titles in New Media (2017, Turkey) and Marketing (2021, France).

My academic career spans twelve countries. With nearly two hundred scholarly works and more than ninety courses taught, my research addresses how digital technologies reshape markets, organizations, and society, from AI and service robots to branding, sustainability, and social media. I am also a co-founder of Robotimist.

Research Interests

AI & Society · Human-Robot Interaction · Service Robots · Zero-Click AI · Epistemic Justice · Responsible AI · Digital Marketing · Branding & Brand Heritage · Consumer Behavior · Social Media Analytics · Fake News & Misinformation · Sustainability

Selected Recent Publications

Digital polarization in sustainable rural retail (2026) — Sustainable Technology and Entrepreneurship. https://doi.org/10.1016/j.stae.2026.100151
Robotoid humanness: When selfhood becomes machine-legible (2026) — AI & Society https://doi.org/10.1007/s00146-026-03299-w
Identical Platform, Divergent Publics: Sweden and Finland During the 2022 NATO Crisis (2026) — Policy & Internet https://doi.org/10.1002/poi3.70051
Sustainable branding through AI-mediated repairability: Reconfiguring CSR in digital ecosystems (2026) — Journal of Sustainable Marketing https://doi.org/10.51300/JSM-2026-170
Beyond words: Emoji patterns in cross-cultural branding (2026) — Humanities and Social Sciences Communications https://doi.org/10.1057/s41599-026-06821-z
Sweden's quiet revolution: Rethinking AI training in business schools (2026) — Computers and Education Open https://doi.org/10.1016/j.caeo.2026.100363
Zero-click AI epistemic injustice and the governance of digital knowledge infrastructures (2026) — Discover Artificial Intelligence https://doi.org/10.1007/s44163-026-01164-9
Responsible AI in marketing: AI booing and AI washing cycle of AI mistrust (2025) — International Journal of Market Research https://doi.org/10.1177/14707853251379285
Human–robot collaboration in surgery (2025) — Scientific Reports https://doi.org/10.1038/s41598-025-08437-w
From cafés to clinics: Consumer attitudes toward service robot failures (2025) — International Journal of Hospitality Management https://doi.org/10.1016/j.ijhm.2025.104319

Page updated

Google Sites

Report abuse